During the bustle of Salone del Mobile, a quieter, more sensory experience unfolds just steps from Bar Basso. The most offbeat of antique dealers, Antoine Billore, has transformed a ground-floor Milanese apartment into a lived-in interior. Conceived as a fully-fledged living space, the installation—dubbed L'appartement—serves as the stage for L’Artisan Parfumeur’s 50th-anniversary celebration, seamlessly merging fragrance with Billore’s debut collection of hybrid, poetic, and mischievous furniture. The space is open to the public from April 20–26, 2026, at Via Giovanni Lulli 2.1

Antoine Billore, who first captured attention through his Instagram account, “Stolen objects for my exes,” champions an eclectic and indulgent approach to objects. His eye is drawn to handcrafted, vernacular pieces, favoring anonymous works and unique finds over industrial productions stamped by renowned designers. His artistic signature is defined by the way he combines objects through "unexpected juxtapositions and principles of repetition".

The new furniture collection, marking his shift from a set designer in the fashion world, is rooted in the interlocking of upcycled pieces. This hybridity is seen in solid wood chairs with a deliberately rudimentary, almost minimal design, which integrate ornamental elements such as marquetry panels or tin bas-reliefs into their backs, legs, or seats. This paneling principle also applies to a series of folding screens whose leaves encase small-format artworks. The two-in-one objects extend to steles that cleverly merge with vases. Billore insists his approach is sentimental, not designer-driven; he aims to invent a new function for "somewhat outdated, forgotten, neglected objects," changing the way we look at old things without any sense of nostalgia.

The Milanese apartment itself is a mirror of Billore’s aesthetic, drawn to "familiar worlds, filled with lived experience, but with a twist". It showcases his "passion-obsessions," featuring decorative landscape panels in wood marquetry repurposed as kitchen cabinetry fronts. The bathroom features a witty display of tightly packed salon-style picture hangings. Perhaps the most enchanting detail is the living room floor, adorned with a Persian rug meticulously embroidered with the shadows of the furniture resting upon it. Throughout this inspiring space, L’Artisan Parfumeur’s olfactory world is deeply integrated, featuring candles, cleansing gels, moisturizing lotions, and the iconic amber ball.

Reyes Lezcano, General Manager of L’Artisan Parfumeur, emphasizes how Billore’s rigorous artisanal practice—founded on restraint, assemblage, and great creative freedom—resonates with the Maison’s 50-year history of cultivating free creation driven by authorship. By inhabiting a Milanese apartment during Salone del Mobile, L’Artisan Parfumeur expresses a pioneering vision of the home.

This installation ties into the house's legacy, echoing founder Jean Laporte, who championed an intuitive, holistic vision that transcends classifications by defining himself as a "perfumer-decorator"—a notion uncommon at the time. For five decades, L’Artisan Parfumeur, a pioneering house founded in Paris in 1976, has crafted narrative, gender-neutral fragrances that tell stories, evoke atmospheres, and spark the imagination, with iconic scents such as Mûre et Musc and Premier Figuier. This Milanese takeover marks the beginning of a year of anniversary celebration, a tribute to creative freedom that continues to nourish the Maison’s identity.