SPHERE | Connecting the world through art, design and culture

This Privacy Policy discloses the privacy practices for this site, Daybreak Limited owned and operated websites and mobile apps on which it appears, our email newsletters and other applications owned and operated by Daybreak Limited, including offline and online subscriptions and other product offerings and to any other services that display this Privacy Policy. Your privacy is important to us. To better protect your privacy, we provide this Privacy Policy explaining our information practices and the choices you can make about the way your information is collected and used by Daybreak Limited and its subsidiaries.

This Privacy Policy will inform you of the nature of the personal information about you that is processed by us and how you can request that we delete, update, transfer it and/or provide you with access to it.

This Privacy Policy is intended to assist you in making informed decisions when using the Web Site and our Services. Please take a moment to read and understand it. Please note that it should be read in conjunction with our Web Site Terms and Conditions.

Please also note that this Privacy Policy only applies to the use of your personal information obtained by us, it does not apply to your personal information collected during your communications with third parties.

Who are we and what do we do?
The Web Site and our Services are operated by Daybreak Limited (“we”, “us” or “our”). We are the data controller responsible for your personal information.

The information we collect and how do we use it?
Through the Services, you can, among other activities, order publications and products; engage in various activities like entering contests or sweepstakes, playing games, taking quizzes, voting in polls or otherwise expressing an opinion; subscribe to one of our services, such as newsletters; or participate in one of our online forums or communities.

We collect the information, including any personally identifiable information, that you provide to us in the course of using the Services. The types of information that may have been collected through these Services include, but are not limited to: name, address, gender, e-mail address, telephone number.

Our primary goal in collecting personal information from you is to: (i) verify your identity; (ii) help us improve our products and services and develop and market new products and services; (iii) carry out requests made by you on the Web Site; (iv) investigate or settle inquiries or disputes; (v) comply with any applicable law, court order, other judicial process, or the requirements of a regulator; (vi) enforce our agreements with you; (vii) protect the rights, property or safety of us or third parties, including our other clients and users of the Web Site; (viii) provide support for the provision of our Services; and (ix) use as otherwise required or permitted by law. In particular, we use your personal information for the following purposes:

Fulfillment of products and services.
We collect and maintain personal information that you voluntarily submit to us during your use of the Web Site and/or our Services. We use the contact you have provided to us so that we can fulfil the supply of products and services you have ordered from our Web Site. In particular, and without limitation, we may use the information collected under this Privacy Policy in the following ways:

We may use the information you provide about yourself or others to fulfill requests for our publications, products or services, to respond to inquiries about offerings and to offer other products, programs or services that may be of interest.
We may combine information we receive with outside records and share such information with third party service providers for use on our behalf to enhance our ability to market to you those products or services that may be of interest to you.
We may disclose personally identifiable information that we receive from you and from third party sources to third parties whose practices are not covered by this privacy statement (e.g., other marketers, magazine publishers, retailers, participatory databases, and non-profit organizations) that want to market products or services to you.
When you request a magazine, service, or other product, we will forward the information you give us to the publisher or provider to the extent necessary to fulfill your request. They may contact you with special offers of possible interest.
We sometimes use this information to communicate with you, such as to notify you when you have won one of our contests, when we make changes to subscriber agreements, to fulfill a request by you for an online newsletter, or to contact you about your account.
If you choose to submit content (e.g., a “letter to our editors” or an online review), we may publish your name, screen name and other information you have provided to us. You hereby consent to this.
The information we collect in connection with our online forums and communities is used to provide an interactive experience. We use this information to facilitate participation in these online forums and communities and, from time to time, to offer you products, programs, or services.
We sometimes use the non-personally identifiable information that we collect to improve the design and content of our publications and websites, and to enable us to customize your Internet experience. We also may use this information to analyze site usage, as well as to offer you products, programs, or services.
We will disclose information we maintain when required to do so by law, for example, in response to a court order or a subpoena. We also may disclose such information in response to a law enforcement agency’s request. Agents and contractors of Daybreak Limited that have access to personally identifiable information are required to protect this information in a manner that is consistent with this Privacy Policy by, for example, not using the information for any purpose other than to carry out the services they are performing for Daybreak Limited.

Please note that if Daybreak Limited or any of its subsidiaries or lines of business is merged, acquired, divested, financed, sold, disposed of or dissolved, including through merger of, consolidation, sale or divestiture of assets, the relevant customer database, including personally identifiable information we may possess about you, may, in whole or in part, be sold, disposed of, transferred, divested, or otherwise disclosed as part of that transaction or proceeding.

Who do we share your personal information with for this purpose?
We may share your personal information with the following categories of third parties:

To verify card payments and process refunds – credit card companies and other payment providers; To deliver products and process returns – delivery and courier companies;
Events – any applicable third party hosting the event; ticketing companies such as Eventbrite;

What is our legal basis?
It is necessary for us to use your personal information to perform our obligations in accordance with any contract that we may have with you.

Client Service Enquiries.
Our Web Site uses various user interfaces to allow you to request information about our products and services: these include printed and electronic enquiry forms and a telephone enquiry service. Contact information may be requested in each case, together with details of other personal information that is relevant to your enquiry. This information is used in order to enable us to respond to your requests.

What is our legal basis?
It is in our legitimate interest to use your personal information in such a way to ensure that we provide the very best customer service we can to you.

Your feedback about our products and services.
From time to we will contact you to invite you to provide feedback about our products and services in the form of online, postal or in-store surveys. We use this information to help us improve the quality of service provided by our staff and in our stores. We also use your feedback to monitor the quality of our products and services and to assist with the selection of future product and service lines.

Customer insight and analysis.
We analyze your contact details with other personal information that we observe about you from your interactions with our Web Site, our email communications to you and/or with our products and services in our stores, such as the products and services you have purchased or viewed.

Where you have given your consent (where lawfully required), we use cookies, log files and other technologies to collect personal information from the computer hardware and software you use to access the Web Site, or from your mobile. This includes the following:

an IP address to monitor Web Site traffic and volume;
a session ID to track usage statistics on our Web Site;
information regarding your personal or professional interests, demographics, buying habits, experiences with our products and contact preferences. Cookie policy.
Our web pages and e-mails contain “cookies” “web beacons” or “pixel tags.” (“Tags”). Tags allow us to track receipt of an e-mail to you, to count users that have visited a web page or opened an e-mail and collect other types of aggregate information. Once you click on an e-mail that contains a Tag, your contact information may subsequently be cross-referenced to the source e-mail and the relevant Tag.

Marketing communications.
We carry out the following marketing activities using your personal information:
Postal marketing.
We use information that we observe about you from your interactions with our Web Site, our email communications to you and/or with our products and services (see the Customer Insight and Analysis section above for more details of the information collected and how it is collected) and/or your address details, to send you marketing communications by post.
Who do we share your personal information with for these purposes?
We share your personal information with a variety of third party postal providers who assist us in delivering our postal marketing campaigns to you, including the post office.

What is our legal basis?
Where your personal information is completely anonymized, we do not require a legal basis to use it as the personal information will no longer constitute personal information that is regulated under data protection laws. However, our collection and use of such anonymized information may be subject to other laws where your consent is required. Please see our cookie policy for further details.
Where your personal information is not in an anonymous form, such as your postal address, it is in our legitimate interest to use your personal information for postal marketing. We will only use your location data where we have your consent to do so.
Email marketing.
We use information that we observe about you from your interactions with our Web Site, our email communications to you and/or with our products and services (see the Customer Insight and Analysis section above for more details of the information collected and how it is collected) and/or your email address, to send you marketing communications by email, where you have consented to receive such marketing communications, or where we have another lawful basis to do so.

Who do we share your personal information with for these purposes?
We share your personal information with a variety of third party email marketing providers who assist us in delivering our email marketing campaigns to you.

Where your personal information is not in an anonymous form, it is in our legitimate interest to use your personal information for marketing purposes.
We will only send you marketing communications via email where you have consented to receive such marketing communications, or where we have a lawful right to do so.

Online personalized advertising.
We use information that we observe about you from your interactions with our Web Site, our email communications to you and/or with our products [and services in our stores] (see the Customer Insight and Analysis section above for more details of the information collected and how it is collected) to provide you with personalized online advertising.

Who do we share your personal information with for these purposes?
We share your personal information with a variety of third party service providers who assist us with our online personalized advertising campaigns. These providers are described in our cookie policy.

Where your personal information is not in an anonymous form, it is in our legitimate interest to use your personal information for marketing purposes.

Social media remarketing.
We use information that we observe about you from your interactions with our Web Site, our email communications to you and/or with our products and services in our stores (see the Customer Insight and Analysis section above for more details of the information collected and how it is collected) to provide you with personalized advertising on social media channels operated by Facebook and/or Google where you are a registered user of such services. We do this using Facebook Customer Audiences and/or Google Customer Match respectively [others?]. Please note that such activity is also subject to the privacy choices you have elected to make on such services.

Who do we share your personal information with for these purposes?
We share your email address with third party service providers who assist us with social media remarketing campaigns. Your encrypted email address is also shared by us or our third party service providers with Facebook and/or Google under the terms of their Facebook Customer Audiences and/or Google Customer Match services respectively.

We will only engage in social media remarketing where you have consented to us [using your email address] [sharing your email address in an encrypted format with Facebook and/or Google respectively] for marketing purposes.

Social media insight.
Where you are a registered user of Facebook, or of a Google service, we will use your email address in an encrypted format to enable Facebook and Google to find other registered users of their services that share similar interests to you based on:

information that we observe about you from your interactions with our Web Site, our email communications to you and/or with our products and services in our stores (see the Customer Insight and Analysis section above for more details of the information collected and how it is collected); and the information Facebook and/or Google hold about you.

We do this using Facebook Lookalike Audiences and/or Google Similar Audience respectively. Please note that such activity is subject to the privacy choices you have elected to make on such services.

Who do we share your personal information with for these purposes?
We share your email address with third party service providers who assist us with social media remarketing campaigns. Your encrypted email address is also shared by us or our third party marketing consultancies with Facebook and/or Google under the terms of their Facebook Customer Audiences and/or Google Customer Match respectively.

Business administration and legal compliance.
We use your personal information for the following business administration and legal compliance purposes:
to comply with our legal obligations;
to enforce our legal rights;
protect rights of third parties; and
in connection with a business transition such as a merger, acquisition by another company, or sale of all or a portion of our assets.
Who do we share your personal information with for these purposes?
We will share your personal information with professional advisers such as lawyers and accountants and/or governmental or regulatory authorities.

What is our legal basis?
Where we use your personal information in connection with a business transition, enforce our legal rights, or to protect the rights of third parties it is in our legitimate interest to do so.

For all other purposes described in this section, it is our legal obligation to use your personal information to comply with any legal obligations imposed upon us such as a court order. Where we share your sensitive personal information, we shall obtain your consent to do so.

Any other purposes for which we wish to use your personal information that are not listed above, or any other changes we propose to make to the existing purposes will be notified to you using your contact details.