While distinct in their details, a shared vision links these Los Angeles outposts. Bernheimer Architecture has ingeniously translated the essence of a social hub into a central island for product testing and point-of-sale, creating a natural flow that encourages discovery.


Venice: A Nod to Casablanca's Classic Charm
On Abbot Kinney Boulevard, steps from Venice's vibrant beach scene, the new MALIN+GOETZ store evokes the sophisticated atmosphere of Rick's Café Américain from Casablanca. The store's focal point is a pale green terrazzo bar, subtly integrating wells for travel-sized products within easy reach. This central "gin joint" feel is complemented by natural oak wall displays, harmonizing with the serene concrete floor to create a tranquil yet inviting environment. It's a space where customers can leisurely explore, much like a chance encounter in a classic film.





Silver Lake: Pulp Fiction's Intrigue Meets Adaptive Reuse
In Silver Lake, Bernheimer Architecture preserved the Art Deco facade of a former auto body repair shop on Sunset Boulevard, seamlessly blending historic preservation with contemporary retail. Here, the inspiration shifts to the enigmatic briefcase from Pulp Fiction. At the end of a long interior space, an arched threshold leads to a semi-private back room – a lounge designed to draw visitors in with a subtle sense of mystery.





This rear lounge, complete with comfortable seating, features a white terrazzo bar and natural white oak shelving. The preserved wood truss structure on the ceiling, a nod to the building's automotive past, now reveals itself as a striking design element, further illuminated by a strategically placed skylight. Working with Flux Studio for lighting, Bernheimer Architecture has crafted a space that is both functional and captivating, inviting customers to linger and discover, much like the untold contents of the infamous briefcase.


These two stores mark the third and fourth MALIN+GOETZ locations in the LA area designed by Bernheimer Architecture, extending a thirteen-year creative partnership that has seen them create eight other outlets across the United States and even Hong Kong. As Andrew Bernheimer, founder and principal of Bernheimer Architecture, notes, "As these two stores prove, MALIN+GOETZ values good design that ultimately supports the brand’s customers as they also become valuable additions to their neighborhoods.” The result is not just a retail space, but a beautifully designed experience, deeply rooted in the iconic spirit of Los Angeles.