Based in New York and San Francisco, Jianyu Li shares how her background and training influences her bold yet detailed compositions and what’s next

Jiayue Li is a Chinese graphic designer and illustrator who graduated from the College of Design and Innovation, Tongji University in Shanghai, MFA Design / Design as Entrepreneur, School of Visual Arts in New York. Her passions lie in creating narratives and solutions using graphic design, illustration, and art direction with a great variety of style. She has a knack of transforming complex information into effective and impactful visual communication. See more of her stunning creations at her website.

What is your background and how did your journey in art and illustration begin?

I grew up in Chengdu, China, where I started learning to draw at a young age. I was always fascinated by sketching female characters and drawing inspiration from fashion magazines. I would spend hours flipping through pages, imagining the lives of the figures and reinterpreting them in my style. These early experiences helped me develop a strong foundation in observation and creativity, which later evolved as I began incorporating everyday moments and personal experiences into my art.

How did your education at the College of Design and Innovation at Tongji University and the School of Visual Arts in New York shape your artistic style?

At Tongji University, I gained a solid understanding of design principles and visual storytelling, which provided me with technical skills and a structured approach to creative projects. When I moved to New York to study at the School of Visual Arts, the exposure to diverse perspectives and the vibrant art scene inspired me to push boundaries in my work. I began experimenting with blending traditional drawing techniques with surrealist and modern elements, which hugely shaped the quality of my style today.

How do you choose the themes and subjects for your illustrations?

My themes come from observing the world around me. I often notice small, intriguing moments in daily life that spark ideas. I keep a notebook to jot down or sketch these observations, which later become the basis for more developed concepts. 

How does your cultural heritage influence your work?

My Chinese heritage has instilled in me a love for intricate details and storytelling through symbolism. These influences often appear in my work through layered narratives and subtle motifs. 

What are some of the challenges you’ve faced in your artistic journey and how did you overcome them?

One of the biggest challenges I’ve faced is navigating the balance between my artistic voice and the expectations of commercial work. Early in my career, I found it difficult to reconcile my personal style with client demands. But over time, I’ve learned to adapt while staying true to my creative voice.

Which artists and designers have influenced your work?

There are many. To name a few, I love René Magritte and Hilma af Klint for their ability to merge the surreal with the everyday. Their work inspires me to think beyond conventional boundaries and explore new ways to convey meaning. 

What are some of the key messages or emotions you aim to convey through your art?

I want my art to inspire a sense of wonder, empowerment, and connection. Themes like mysticism, the beauty in everyday life, and the strength of women are central to my work. Whether through abstract forms or narrative-driven pieces, I aim to create visuals that resonate emotionally and invite viewers to reflect on their own experiences.

Which upcoming projects or exhibitions are you excited about?

I’ve recently started exploring oil painting and I am working toward showcasing my pieces in gallery settings. This new medium is allowing me to expand my storytelling and experiment with textures and techniques. I’m excited to continue evolving my practice and sharing my journey through exhibitions and collaborations.