Design
Gate of Wisdom City Cultural Lounge by ZN DESIGN Combines Classical Art, Monumental Architecture and the Rhythm of Music

This project encompasses a music education brand, which specializes in classical music, orchestral music, piano, voice, media, film, television and opera. The Group's headquarters are located in the high floors of the Twin Towers called“ Gate of Wisdom” in Hangzhou, located in the core sector of Binjiang District, adjacent to the Olympic Sports Centre

Gate of Wisdom City Cultural Lounge is designed as an "urban cultural and artistic lounge" in the Hangzhou city skyline. Combining classical art, monumental architecture features and the rhythm of music, it cements the Group's headquarters with artistic appreciation, educational interaction, and business continuity.

ZN DESIGN's Design Director Amy Shen 

The design gives content to branding by implanting artistic and humanistic meanings. It goes beyond the new possibilities of the tangible and intangible brand to find a higher meaning and value for the company. Downplaying conventional office attributes and constructing a new interactive and communicative spiritual scene,the space integrates the perspective of the enterprise’s ten years of development in the future, looking at the current domain as a container that can carry the future vision.

Overall, the space is read in the same way as a musical score. The designers and owners aspire the venue will respond to the elegance, tension and rhythmic aesthetics of the visualisation of classical music, while integrating the timeless aesthetic of "epic and classical" the modern future. 

The functionalities of the spaces were all considered for the future diversification of the group, paving flexibility and foresight. Within, there  is an auction house for both academic meetings and classes, a live streaming room used for online interactive classes, and an art gallery also integrated into the visualisation of corporate values. 

The gallery space is prepared for the performance of classical instruments, academic exchanges and music classes while the president's office has been designed to express the status and prestige of the corporation. As well, a VIP room is prepared for hosting private banquets, and designed to express honour and warmth. Summarised succinctly, design is the construction of meaning, and space is the container and the promise of a bigger future.

Words: Sphere Editorial
Photos: Zheng Yan
Published on December 09, 2024