This year’s program promising to redefine the boundaries of large-scale art, inviting festival-goers to engage with visionary works that ask viewers to question their definition of self, explore the boundaries between reality and imagination and take part in creating a new future together.
Public Art Company, a leader in curating and producing large-scale art installations, is thrilled to announce its pivotal role in the 2024 art program for the Coachella Valley Music and Arts Festival. Under the visionary leadership of Raffi Lehrer, Public Art Company has collaborated with Paul Clemente, Art Director for the Coachella Valley Music and Arts Festival and Goldenvoice to curate an array of immersive and interactive art installations that promise to redefine the festival landscape and enhance the overall attendee experience.
Spanning the expanse of the Empire Polo Field, the 2024 art program will introduce attendees to a world where art, architecture and technology converge, offering new spaces for connection, reflection, and community. Among the highlights are three newly-commissioned works by international talents, set to transform the festival landscape:
"Monarchs: A House in Six Parts" by HANNAH explores the fusion of 3-D printing with traditional craftsmanship, presenting a series of pavilions that invite interaction and contemplation. This installation, a collaboration between Cornell University professors Leslie Lok and Sasa Zivkovic, reimagines architectural design through the lens of digital fabrication and natural inspiration.
"Dancing in the Sky" by Morag Myerscough celebrates the joy of collective experience with a vibrant, geometric plaza that draws the eye upwards to the beauty of the desert sky. Known for her bold, colorful works, Myerscough creates a dynamic environment that encourages exploration and engagement, making every visitor a part of the art.
"Babylon" by Nebbia offers a study in contrasts, blending ancient architectural forms with futuristic design elements. The work of London-based architects Brando Posocco and Madhav Kidao, Babylon is a monumental structure that serves as both a visual landmark and a sanctuary of shade and light, inviting festival-goers to lose themselves in its intricate, otherworldly beauty.
"Each year, Coachella strives to push the boundaries of what a music festival can be, and our art program is a vital part of that vision," says Paul Clemente, art director for the Coachella Valley Music and Arts Festival. "The 2024 installations are not only visually stunning but also deeply interactive, offering new ways for our audience to connect with art, with each other, and with the environment around them." Adds curatorial advisor, Raffi Lehrer, "Our goal is to curate a diverse, multidisciplinary art program that mirrors the eclectic spirit of Coachella itself. This year's installations - from the architectural innovation of 'Monarchs' to the kinetic vibrancy of 'Dancing in the Sky,' and the immersive depth of 'Babylon’ - are designed to inspire, challenge, and delight our festival-goers."